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Houzz Gets Cost-Effective Visuals with BOOM Platform

Headquarters

California, US

Employees

1000+

Industry

Interior Design

Website

houzz.co.uk

Discover how BOOM brought impact to its clients through its streamlined visual content production.

About Houzz

Houzz is the leading platform for home renovation and design that connects millions of homeowners with over 2,5 million home design and renovation pros. On Houzz, people can find design inspiration, research and hire home professionals and get advice for their projects.

For professionals, Houzz Pro provides an all-in-one software solution that empowers industry pros to stand out, win clients and manage their projects efficiently and profitably.

Challenges

As the online leading platform for home renovation and design in Europe and around the world, Houzz users’ demand for visual content has always been high, with users flipping through more than one billion photos on Houzz apps every month.

The first step of a homeowner’s journey is finding inspiration, and what better way to help them articulate a vision for their home than through professionally-designed photos of home interiors and exteriors?

HOUZZ EUROPEAN, DIRECTOR OF CUSTOMER SUCCESS

To make it easier for home professionals to showcase their work, Houzz needed a centralized production process that could guarantee quality consistency for their pro community across all countries and produce at scale in very little time.

That’s how Houzz came to BOOM.

Houzz is a visual platform, and we find that the most successful professionals on Houzz are those who hire professional photographers to shoot staged photos of their projects for their portfolio.

HOUZZ EUROPEAN, DIRECTOR OF CUSTOMER SUCCESS

Solutions

With a wide network of photographers available worldwide, BOOM’s streamlined service and efficiency was able to guarantee cost-effective photoshoots in four of Houzz’s key markets: UK, Spain, Germany and Italy.

With BOOM, we can provide our professional community with the right tools and flexibility they need to professionally shoot their projects for their portfolio in very little time.

HOUZZ EUROPEAN, DIRECTOR OF CUSTOMER SUCCESS

In a matter of days, Houzz accessed BOOM’s order system platform and placed orders for photoshoots in the four designated countries.

BOOM’s platform took it from there; photographers were assigned, photoshoots scheduled. Twenty-four hours later, selected and postproduced, professionals on Houzz received the photos of their projects and were able to update their portfolios on Houzz.

For Houzz
we find that the most successful professionals on Houzz are those who hire professional photographers to shoot photos of their projects for their portfolio.

Results

To date, over a thousand businesses on Houzz acquired new professional photos through BOOM and Houzz’s partnership, and changed the way the company supports their professional community.

“Thanks to BOOM, our professionals can bring the quality of their work to life and build up their portfolio faster to join our local marketing program on Houzz Pro, connecting with homeowners looking to hire a pro to renovate their home.”

HOUZZ EUROPEAN, DIRECTOR OF CUSTOMER SUCCESS

But this was the past. The future awaits, with many BOOMING projects along the way!

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