MSGM is an Italian ready-to-wear fashion brand founded in 2009. From urban to sportswear, the apparel selection boasts an Italian DNA with an international twist.
MSGM needed a visual asset provider that could quicken the collections’ time-to-market while providing fashion and visual content expertise. The brand was eager to find a long-term partner who could treat products with care, provide plenty of flexibility, and deliver content efficiently, to save the brand time, resources and overall costs while maximizing output.
BOOM proved to be the partner and collaborator that MSGM was looking for. Through the Factory, the brand was able to start an ongoing routine of photoshoots to cover the seasonal collections (Fall/Winter and Spring/Summer), as well as extra collaborations for special occasions, such as MSGM and Fila. So far BOOM has delivered no less than 2700 pictures, complete with 1350 SKUs, all post-produced and ready for upload on the e-commerce site upon delivery.
Thanks to BOOM’s solutions, MSGM has reduced its time-to-market by over 50%, with visuals delivered in less than a week – product names and descriptions included – ready to upload on e-commerce sites.