Digital Asset Management (DAM) software is a central hub around which brand and marketing teams, agencies and partners can operate and collaborate effectively.
That being said, getting DAM sign-off can sometimes be challenging, especially when budgeting decisions are made by individuals who probably won’t use DAM software in their day-to-day work.
It can be difficult for decision-makers to understand the complexity of managing thousands of digital and visual assets, never mind the difficulties of coordinating the development, approval and distribution of marketing assets across different teams and partners.
The simple solution is to build a strong business case pulling together the key problems, solutions and ROI benefits of DAM. Follow our six-step guide to help give your decision makers a detailed explanation of the time and money spent managing digital files to demonstrate the financial benefit of DAM solutions.
