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3 ways to make the most of visual content in a digital economy 

BY BOOM Editorial

Images trigger emotions, help us remember, and help communicate information faster than any other form of media. And in a booming digital economy, they are a main driver for sales, essential to strengthen product consideration, increase conversion, and stand out from an ever-growing array of competitors. 

Here are three ways to make the most of visual content in a digital economy. 

  1. Use imagery that builds product and brand consideration

Investing in visual assets is essential to building a brand, especially online. How can customers trust your service or product if they can’t see it? 

In the food delivery market, when hungry customers seek options, they are more likely to be inspired by mouth-watering images than a dish description with a price tag next to it.

According to a study published in Limetray, when restaurants started adding images to their menus, their conversion rate increased by 25%. Similarly, the American company Grubhub saw their orders increase by  30% after they switched to image-based menus.

The same theory applies to other industries too. Zooming in on apparel imagery gives a better feel for the materials, textures, and detail of individual products. Displaying the inside of luggage or other products makes it easy for customers to understand the product, trust the brand and make a quick decision, which ultimately encourages customer loyalty.

If an e-commerce promotes items with stock images that don’t accurately reflect the actual merchandise, the risk of under or overselling becomes significant, and customers’ trust will inevitably decrease when a brand fails to live up to its promises.

The right images set the right expectations and earn a customer’s trust when the product they receive matches what they’ve seen online.

2. Optimize image management to drive sales and increase efficiency

When Glovo decided to scale their visual content production and automate their image-led acquisition processes, not only did they see restaurant sales increase by 15-25%, the company reported that the resource required for their image processing and organization processes reduced by 40%. That’s a massive increase in efficiency, meaning Glovo can deliver new products to market, and to their customers, faster than ever.

Great imagery helps brands sell products, but a great image management tool enables brands to manage and distribute high volumes of imagery across multiple digital channels much more efficiently - which decreases costs and speeds up sales. 

3. Be beautiful 

It is easier for a brand to have impact when its products are quickly associated with memorable, appealing, and beautiful visuals.

Studies have shown that people retain about 10% of the information they read, but that number goes up to 65% when pictures are included.  

Unless properly curated, the world wide web can look like the wild wild west, with infinite product propositions thrown at users looking to spend their hard-earned money.

Users will bounce off your page, or scroll on past, within seconds if they're not immediately arrested by your visuals. Using engaging, impactful images and videos will help put a stop to that. Attractive visual content will also improve the user experience and stick in customers' minds for longer.

Interested in making the most of visual content for your digital business? BOOM provides a complete visual asset management solution that helps businesses grow their online sales.

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