A white paper giving research, data, and advice on Black Friday and Cyber Monday marketing campaigns. It outlines why implementing a Black Friday campaign is essential to your marketing calendar, with tips and strategies on how to increase sales by including quality, targeted visual content, data leveraging, and harnessing tech.
Why Black Friday marketing campaigns are an essential part of any e-commerce marketing strategy
The importance of providing quality visual content with which customers will engage
How tech can be used to analyze the performance of each image
The importance of using data to maximize sales
Key strategies outlining how to create a successful Black Friday campaign