Everyone has a favorite brand from which they will never depart. Do you need toothpaste? Crest. Do you need running shoes? Nike. Time for a new cell phone? Apple. But how do you stand out in a world where there are so many options? There are numerous strategies for converting a casual shopper into a loyal customer.
Building a sense of loyalty may be less difficult than you think. As a business owner, you want all customers, but what should your real goal be to keep your business alive? If you said “converting buyers into fans”, you are correct.
Sure, you want as much traffic as possible to your site, and any sales that come your way are welcome. But how can you transform customers into brand enthusiasts?
Here are some effective strategies you can use to convert a one-time customer into a true fan.
Word Of Mouth Marketing
Word of mouth is one of the most effective marketing strategies. Nothing beats a personal recommendation from someone you know and trust. While traditional marketing has its place, there is no better marketing strategy than having your customers become brand advocates.
Having customers who are passionate about your business will result in an increase in revenue. Scaling a new business relies on its supporters. This also helps it grow.
Uber is one company that has succeeded in this area. Uber has done an outstanding job with marketing and has elevated the term 'brand loyalist' to new heights. A good example is how it gives out promotion codes for a free first ride and lets customers share these codes with their friends and family. This has done a lot to assist Uber to get the word out about their service.
Use Plenty of Visuals
Visuals should play an important part of promoting your brand identity. We all know that a picture speaks a thousand words, and this is even truer for marketing. Modern internet users will bounce off your page within seconds if they're not immediately engaged, so using arresting, impactful images and videos will help put a stop to that. Attractive visual content also improves the user experience and sticks in customers' minds for longer.
Hoards of businesses the world over have realized the importance of high-quality visual content and take the time to include sharp, relevant images of what they want to sell. The food delivery market, in particular, has rendered food photography a whole new class on its own.
Make Customers Feel Appreciated
According to statistics, 75% of brands have no idea what engagement is, yet they are 'measuring' it. Make sure you're not one of these brands. The concept of engagement is what it takes to turn a customer into a true fan.
The first step towards achieving this goal is by providing them with an exceptional customer experience each time they browse your website or contact your customer services. Your customer will remember you if you make them feel like they are the only thing that counts at that moment. Engage with your customers on a personal level instead of just being a business they frequent and become their friends.
Social media provides you with a bunch of new ways to communicate with your customers. There's no reason not to be active 24 hours a day, 7 days a week, to improve your brand identity. The better you manage your channels, the better the experience your customers will have.
Make Everyone Feel Special
Making every one of your customers feel unique, regardless of circumstance, is another approach to gain brownie points with your customers. Don't pick and choose. Reward your consumers whether they are making their first or 50th purchase with you. Even if it's a tiny gesture, a token of thanks can go a long way.
Many businesses make the mistake of rewarding just those who are willing to pay, but this doesn't have to be the case. Rewards don't necessarily have to be in the form of discounts or giveaways straight away. As an online store, there's a good possibility you'll have an overstock of something at some point. What better approach to promote these things than to engage your customers in a pleasant and gratifying activity?
Offer the best product on the market
Be different from others and share values that are common to you and your customer base like sustainability, gender fluidity, diversity, LGBTQ+
Create loyalty programs that reward your 'true fan' and make them even bigger fans
Use social networks to engage with them and ask for their opinions, make them part of your brand identity, and take advantage of their UGC (user-generated content)
Offer great customer service
Provide visual content to turn your customer into a true fan
Showcase reality through great visual content (photos and videos) that make them dream of purchasing one of your products while still offering customers the most reliable experience possible
Avoid showing anything that isn’t real, as it will lead to disappointment and 'disconnection' from your brand’s fans
It's time to rethink your strategy if you haven't made converting customers into fans your focus. Treat your customers the way you would expect to be treated in a five-star resort — nothing less than the best.
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