A white paper giving research, data, and advice on Black Friday and Cyber Monday marketing campaigns. It outlines why implementing a Black Friday campaign is essential to your marketing calendar, with tips and strategies on how to increase sales by including quality, targeted visual content, data leveraging, and harnessing tech.
Key Takeaways:
- Why Black Friday marketing campaigns are an essential part of any e-commerce marketing strategy
- The importance of providing quality visual content with which customers will engage
- How tech can be used to analyze the performance of each image
- The importance of using data to maximize sales
- Key strategies outlining how to create a successful Black Friday campaign
