A white paper giving research, data, and advice on Black Friday and Cyber Monday marketing campaigns. It outlines why implementing a Black Friday campaign is essential to your marketing calendar, with tips and strategies on how to increase sales by including quality, targeted visual content, data leveraging, and harnessing tech.
- Why Black Friday marketing campaigns are an essential part of any e-commerce marketing strategy
- The importance of providing quality visual content with which customers will engage
- How tech can be used to analyze the performance of each image
- The importance of using data to maximize sales
- Key strategies outlining how to create a successful Black Friday campaign