While a DAM (digital asset management) platform is a powerful tool in its own right, its value to your business can become even greater by integrating it with other systems. Learn more about digital asset management integrations, and how they can seamlessly connect and enhance your favorite branding, marketing and project management technologies.
What is a DAM integration?
As this explainer shows, a great DAM platform can help you solve some of the biggest challenges linked to content production and management. It makes sure that all your visual assets are stored, organized and searchable in a central location. And with BOOM Worksite, you can even edit those visuals on-the-fly.
So far, so good. But of course, digital asset management is just one of several aspects of building a brand or running a marketing campaign. Alongside DAM, you almost certainly have a mix of applications in play for things like project management, file sharing and collaboration, uploading content to your website and staying in control of your social media presence (to name just a few).
This is why you need digital asset management integration: in simple terms, making sure that your DAM connects and is compatible with the other software apps and systems you’re using.
One way BOOM makes this possible is through an open API (application programming interface). This enables other programs to search and access your digital assets and metadata from the DAM system. Once you combine this with some customized configuration, you can actually fine-tune the connections between your DAM and other software to meet your exact needs.
What integrations do DAM platforms offer?
You can integrate DAM with a wide range of software. So rather than having to reformat and reorganize your assets to meet the needs of different systems, you can configure your very own joined-up digital content supply chain covering key areas such as content production, management and distribution.
Here are five key categories of integration you can benefit from:
Design software
Adobe Creative Cloud is a prime example of this type of software. Popular with professionals working in areas such as web and graphic design, photography and video production, it provides access to multiple design tools under a single umbrella. By integrating your DAM with Adobe CC, it becomes so much easier for your creatives to work on assets, import and export them, without risk of versioning errors.
Content management systems (CMS)
The main job of your CMS is to simplify management of your websites, making it easy to add new pages and amend existing content as required. If your DAM and CMS are integrated, it means, for example, that web designers can search for and access assets from your DAM library without having to leave the CMS. And when a new version of an existing image is added to the DAM library, it is automatically updated wherever that asset is used in the CMS. Read more about how CMS and DAM can work together here.
Social media management
Tools such as Hootsuite provide a central hub for managing social media channels, including automated scheduling and content distribution. DAM integration ensures that employees working on social campaigns can search for suitable photos from the DAM library without having to leave the social media management platform. With BOOM, you can also automatically reformat images into the optimum specification for all your social channels.
Project management
For project-based communication tools (Slack and Trello, for instance), DAM integration can help to enrich your activity feed. As an example, let’s say a team member has just created a visual linked to a particular project. When it’s uploaded to the DAM library, team members receive a notification via the relevant Slack channel. On collaboration tools ( e.g. Basecamp), DAM integration makes it possible for files created on your platform of choice to be automatically uploaded to the image library when completed.
Product Information Management (PIM)
Especially if you’re involved in e-commerce across multiple channels, PIM software (e.g. Sales Layer) enables you to set up a single ‘source of truth’ for key product information, such as product descriptions, bullet points and technical specifications. By integrating your PIM and DAM, it ensures that product descriptions and images can be linked automatically. This helps ensure that the right product description is always matched with the right photographs, 360-spin images, videos and other visual assets.
What platforms can you publish to from DAM software?
One of the best things about Worksite is just how easy it is to place your visual content right where you need it. Just by copying and posting links to your visuals, you can publish them instantly anywhere online.
Find out more
BOOM provides precisely the capabilities you need to manage, optimize and easily distribute ALL your visual assets, and thanks to easy integration, it goes hand-in-hand with the tools you know and love.
