Iscriviti alla nostra newsletter
© 2022. BOOM. Tutti i diritti riservati.

Accedi

Per il Marketing

Organizza i visual della tua azienda alle tue condizioni con gestione e collaborazione centralizzata di progetti.

Per le Agenzie

Semplifica i flussi di lavoro su progetti visivi con strumenti collaborazione e rendi il lavoro di squadra più efficiente.

For E-commerce

Accorcia il tuo time-to-market ottimizzando la gestione dei contenuti visivi e distribuendoli istantaneamente sui tuoi canali digitali

Chi siamo

Abbiamo creato la prima piattaforma per la produzione di contenuti visivi al mondo. Questa è la nostra storia.

Posizioni aperte

Amiamo ciò che facciamo e le persone con cui lavoriamo. Entra a far parte del team.

Contatti

Contatta il nostro team di vendita o chatta con l’assistenza clienti. Siamo qui per te.

Il nostro manifesto

Stiamo definendo standard completamente nuovi per la gestione di contenuti.

Impatto

La nostra piattaforma di produzione globale implica una responsabilità a livello mondiale.

Stampa

Trova tutte le risorse di alta qualità di cui hai bisogno o parla con il nostro team di PR.

Article

3 essential social media management tools

By Boom Editorial

Settembre 12, 2022

Article

How to use visual assets to create great brand experiences

By Boom Editorial

Luglio 27, 2022

Article

Why DAM is essential for omnichannel marketing

By Boom Editorial

Luglio 26, 2022
Produzione

In loco o nei nostri studi, ottenete una copertura visiva dei vostri prodotti e servizi con i nostri esperti di produzione.

Gestione e collaborazione visiva

Gestite e lavorate sulle vostre immagini con la nostra piattaforma centralizzata, Worksite.

Distribuzione

Pubblicate istantaneamente le vostre immagini su tutti i vostri punti di contatto digitali con la Content Delivery Network.

Article

How to manage your visual content at scale

By Boom Editorial

Porta un po' di approfondimenti a casa con te

Iscriviti alla nostra newsletter occasionale per ricevere notizie sul tuo settore, diverse da tutte le altre.

CONDIVIDI

Imagine this scenario: your talented creative director plans a campaign. A week later, you get the digital assets sent to you via Dropbox. The problem is your Dropbox is full. After upgrading (again), you download a few hundred images to sift through them. You pick your favorites and send them along to the social media team. But what happens to the rest? 

Asana’s Anatomy of Work study found marketers spend close to 7 hours a week on work duplication. 

If you’re like many people, you forget about them. Or, you know you have just the right thing for that upcoming ecommerce campaign….if you could only find the right file. 

That’s nearly a full day a week! And that doesn’t account for the hours spent searching for an image or forgetting to share it with the right people resulting in messages back and forth looking for it. 

That’s where content management platforms can help. Companies as varied as Crayola, Forbes, ecommerce brands like Amazon, and many more, rely on these platforms to work efficiently and maintain a consistent brand identity. 

The brand impact of managing content at scale 

When visual assets are stored across tools, mislabeled (or not labeled at all beyond the default img_001234), your team loses hours every week searching for the right content. Then, everyone may not have access to the most up-to-date content if you’re working with a cobbled-together system. 

Even meticulous organizers struggle with content management in today’s fast-paced digital world. And that’s because we’re all juggling so much of it. It’s more than tagging the images, so they’re easy to find through an AI-enabled search tool. Efficient content management is also about storing images in one place so everyone who needs to can search, share, and collaborate. Some content management platforms even allow you to order digital photography, review, approve, share, and publish from one tool. 

A content management platform also helps your team stay focused because it reduces context switching between platforms. Think about when you switch from Slack to email. What happens? You see an important email that’ll only take seconds to answer. Then, another one. And you add something to your “to-do” list and remember to reply to a Whatsapp and so on. Twenty minutes have evaporated before you know it, and you don’t remember what you were originally doing. 

Think of your content life cycle. There’s planning of the needed content followed by content development. Then sharing with relevant team members, publishing, and repurposing. That’s a lot of opportunity for lost files, forgotten files, or accidentally shared with the wrong person. 

When you have a system for managing content, your team collaborates easily. Established processes for handling visual content mean more opportunities for creativity which can lead to new marketing campaigns and enhanced conversions instead of feeling tapped out from juggling tedious admin tasks.
Imagine your food delivery service just added ten new restaurants. You know that mouth-watering, digital photography is what sells the dishes. What would it mean if you could order the images and deliver them in only 48 hours? Then, you could approve, share, and publish them all from the same tool. Would that help your brand scale? Of course, it would. 

That’s what’s possible with BOOM Worksite. Worksite is a content management platform that helps fashion brands, food delivery services, real estate, and more reimagine their photography workflow. This will enable you to convey your brand values to your customers and inspire them to convert. Having the right visual content management tool is essential to giving your team the tech to do their jobs well and scale your business. 

Interested in finding out more?

Articoli correlati

Article

3 essential social media management tools

By Boom Editorial

Settembre 12, 2022

Article

How to use visual assets to create great brand experiences

By Boom Editorial

Luglio 27, 2022

Article

Why DAM is essential for omnichannel marketing

By Boom Editorial

Luglio 26, 2022