Articles

3 new trends in content management

BY BOOM Editorial

Congratulations, you have dozens, maybe thousands of visual assets to support your online marketing strategy. Enticing content builds credibility, attracts visitors, and converts them into buyers. 

Yet, if you’re like a lot of ecommerce brands, you have all this great content but it’s scattered across folders, hard drives, and third-party resources like Dropbox. This means past assets are hard to find because you don’t even know what you have. Instead of having a simple system for tagging digital photography, storing it, sharing it, and using it, you’re struggling with a cobbled-together assortment of tools and are constantly upgrading your storage capacity. 

How do you simplify your confusing filing system and make it easy to find, sort, and share your digital photography with those who need it? Welcome to the world of improved content management. 

3 new trends in content management 

Many (if not most) food delivery brands, fashion, real estate, and ecommerce brands use cloud-based tools for storing visual content.  However, few have established workflows that lead to simplified time to market. 

Yet, when you have a documented process for your content management, you’ll save time. One fashion brand saved 50% of their production time leading to shortening their go-to-market cycle by ten days! What would it mean for your business to slash ten days off your production time? 

1) The growth of visual asset management

It’s no secret that ecommerce, real estate, and every other business running online requires high quality visual content to thrive. After all, you’ve heard the old adage about a picture being worth a thousand words. It turns out, professional digital photography drives conversions because enticing images “sell”. Whether it’s a new fashion flat lay or a food delivery menu, images drive sales. 

Marketers know this and are commissioning more photography than ever and all this great content makes for a new type of problem. How do you manage all your digital assets? That’s where content management platforms come in. 

2) Content management platforms enable teams to work effectively and efficiently remotely 

A content management platform is a central repository for visual content where AI helps you tag and sort images by date, color, theme, whatever parameters you want. Some even let you handle approvals and publish from the same spot. 

Imagine how many hours you could save every week if you could order the digital photography you need, receive it within 48 hours, tag it, and share it with your teammates. Would it be three hours? Five? More? You’ll never lose hours every week tracking down images or trading emails with others for access. When a PR team asks your ecommerce brand for an image of your new season product, you’ll be able to find one in seconds.

3) Increased flexibility 

When you can pinpoint your content as easily as a Google search for the best lunch take-out, you can tailor it to different digital touchpoints. For example, you can publish it to multiple social media platforms right from the same tool. You only need to adjust your copy and hashtags accordingly. 

With less time managing content, you’ll have more time to focus on conversion related tasks. It’s easy to see how a content management platform focused on your visuals can help you sort, share, and collaborate with others. This fast-growing field is becoming an essential part of thriving online businesses and it’s exciting to see how innovations are helping teams to work smarter.

Worksite is a collaboration and visual content management platform that can help your company thrive. Come see how your simplified processes can enhance your efficiency and collaboration at scale. 

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