Ecommerce brands have scrambled to keep pace with changing consumer shopping habits.
As the pandemic shut down physical stores and governments recommended we stay home, shoppers turned to their computers or phones.
Those new consumer habits are here to stay.
One of those fast-growing market segments is Baby boomers. While many brands focus on millennials and Gen Z, they're not actually the only ones shopping online.
What we’ll cover in this whitepaper
Market audiences by generation
The role of technology in the shifting e-commerce landscape
The key benefits of good visual content when selling online
How brands measure if their marketing efforts are paying off