Articles

How to manage your visual content at scale

BY BOOM Editorial

Imagine this scenario: your talented creative director plans a campaign. A week later, you get the digital assets sent to you via Dropbox. The problem is your Dropbox is full. After upgrading (again), you download a few hundred images to sift through them. You pick your favorites and send them along to the social media team. But what happens to the rest? 

Asana’s Anatomy of Work study found marketers spend close to 7 hours a week on work duplication. 

If you’re like many people, you forget about them. Or, you know you have just the right thing for that upcoming ecommerce campaign….if you could only find the right file. 

That’s nearly a full day a week! And that doesn’t account for the hours spent searching for an image or forgetting to share it with the right people resulting in messages back and forth looking for it. 

That’s where content management platforms can help. Companies as varied as Crayola, Forbes, ecommerce brands like Amazon, and many more, rely on these platforms to work efficiently and maintain a consistent brand identity. 

The brand impact of managing content at scale 

When visual assets are stored across tools, mislabeled (or not labeled at all beyond the default img_001234), your team loses hours every week searching for the right content. Then, everyone may not have access to the most up-to-date content if you’re working with a cobbled-together system. 

Even meticulous organizers struggle with content management in today’s fast-paced digital world. And that’s because we’re all juggling so much of it. It’s more than tagging the images, so they’re easy to find through an AI-enabled search tool. Efficient content management is also about storing images in one place so everyone who needs to can search, share, and collaborate. Some content management platforms even allow you to order digital photography, review, approve, share, and publish from one tool. 

A content management platform also helps your team stay focused because it reduces context switching between platforms. Think about when you switch from Slack to email. What happens? You see an important email that’ll only take seconds to answer. Then, another one. And you add something to your “to-do” list and remember to reply to a Whatsapp and so on. Twenty minutes have evaporated before you know it, and you don’t remember what you were originally doing. 

Think of your content life cycle. There’s planning of the needed content followed by content development. Then sharing with relevant team members, publishing, and repurposing. That’s a lot of opportunity for lost files, forgotten files, or accidentally shared with the wrong person. 

When you have a system for managing content, your team collaborates easily. Established processes for handling visual content mean more opportunities for creativity which can lead to new marketing campaigns and enhanced conversions instead of feeling tapped out from juggling tedious admin tasks.
Imagine your food delivery service just added ten new restaurants. You know that mouth-watering, digital photography is what sells the dishes. What would it mean if you could order the images and deliver them in only 48 hours? Then, you could approve, share, and publish them all from the same tool. Would that help your brand scale? Of course, it would. 

That’s what’s possible with BOOM Worksite. Worksite is a content management platform that helps fashion brands, food delivery services, real estate, and more reimagine their photography workflow. This will enable you to convey your brand values to your customers and inspire them to convert. Having the right visual content management tool is essential to giving your team the tech to do their jobs well and scale your business. 

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