Boom Collaboration is planning to become a star name in the South African video conferencing market, after striking a new distribution deal with one of the country’s longest established supply specialists.
Solution Technologies (Soltech) has many years’ experience in the conferencing market and sees Boom as a ‘perfect partner’ to complete the company’s offering – with Boom’s complete portfolio of high performance cameras, videobars, audio and connectivity hardware.
“Close to 40 years ago, Soltech was born and the partnership with Boom is the dawning of an exciting new era for us,” explained Managing Director Murray Matthews.
“Our logo is a rendition of the Proxima Centauri star – the nearest known star to the sun. It is representative of the ambitions and vision instilled by our founder – that of being a guiding light in the industry and carving out new paths and opportunities. We are constantly engaging with new technologies to ensure South Africa remains at the forefront of the latest technology evolutions. Boom represents another important step forward for us.”
Pro AV Market
Murray highlighted: “Soltech has remained a leading professional, trusted, technically competent and reputable AV distributor. We provide and integrate a wide range of quality, unified communication solutions using leading brands to both the consumer and Pro AV markets. We are entrusted to represent the best global brands across the AV industry. We deliver this capability and expertise to our customers. Our turnkey solutions fully encompass and provide access to our certified experts that will engage; understand and provide solutions to specific needs.”
Soltech employs a dedicated team of 20 staff from a Johannesburg HQ, Durban and Cape Town operations.
“We are currently canvassing many resellers who have taken demo units and their comments have been positive about the look and feel as well as the video and audio quality of the Boom products,” Murray explained.
Compelling
He concluded: “We are in for the long haul to get the brand established in our market. It’s a new name that offers something different. To this end we are training resellers on a regular basis and our marketing department is sending out regular social media and email shots.”
Founded in 2020 by founders Fredrik Hörnkvist and Holli Hulett, Texas-based Boom Collaboration operates in over 30 countries as part of an aggressive growth strategy.
Hörnkvist enthused: “Soltech is a very well established and respected industry name which gives us a compelling platform to target another new market and further expand our growing global reach.”
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