Distributor Westcoast is reporting a major ‘boom’ in USB-based video conferencing, as more organisations take the simple route to collaboration success.
The international supply specialist has seen sales of plug-and-play devices rocket by over a third in the last year, and has identified a multi-billion-pound opportunity, as demand for instant connectivity continues to intensify.
UC Business Manager Sam Armstrong cites many reasons for the increased growth, from companies looking to ‘level-up’ their home and office deployments to others forced to re-invest after the Covid pandemic, after a rush to more flexible working.
It’s a view mirrored by hardware manufacturer Boom Collaboration whose business ethos is based on delivering ‘better meetings simply’.
Shift
“The conferencing arena continues to evolve and we’ve seen a significant shift to USB-based hardware,” he confirmed. “This is being fuelled by the BYOD (Bring Your Own Device) trends as well as a wider desire for simpler and quicker installation and configuration.
“Organisations need flexibility and agility having developed longer term strategies about home working. Whether in the office or working elsewhere, simple plug-and-play deployment is becoming a dominant factor in the buying process.”
He added: “Wherever people are working they need quick and instant access to high performance collaboration. Gone are the days of a big clunky piece of hardware sat gathering dust in the corner of a boardroom because no one knew how to use it.”
Westcoast works with many vendors including US conferencing manufacturer Boom Collaboration – where it’s UNO and HALO videobars as well as a dedicated WFH kit are leading the charge to simpler deployments.
Maturing
Boom Co-founder Holli Hulett emphasised: “The market is definitely maturing now with some organisations having to replace their previous equipment bought during the mad rush of Covid. USB connectivity is the way forward for many and is becoming widespread across our product portfolio.”
The two parties joined forces towards the end of 2023 and have been busy laying the foundations for a major market attack as part of a flourishing supply deal.
Fellow founder Fredrik Hörnkvist added “Boom is still a relatively new brand in the UK but we’ve been very well received so far. We bring something different to the table and are ideally suited to help customers capitalise on the latest market trends. Easy connectivity and high performance hardware helps create better meetings, simply.”
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