Articles

Unlocking growth: Let your visual content boost your business

BY BOOM Editorial

Visuals are the public face of online companies. In today’s digital economy, they can make or break a company’s growth. When developed and deployed strategically, having high-quality images can do wonders for the sales performance of a company, including increasing revenue, and getting a significant boost. 

Here are three services that visual assets can do to help boost sales and growth

1. ATTRACT

Great visuals can help your brand or company stand out from a large crowd of product propositions. For example, when hungry customers search for online delivery options, they are more likely to be inspired by mouth-watering pictures than mere text descriptions. When vacationers browse for a holiday destination, they are more inclined to book a property if the pictures they see strike their fancy. In other words, customers are more likely to make a purchase if they feel inspired by what they see. 

Associate your product or service with memorable, beautiful, appealing visuals, and you will ultimately improve your user experience and stick in customers’ minds for longer.  


2. INFORM

What can visuals do for online businesses? Replace the physical sampling experience by informing them of the product they are considering. Featuring detailed pictures on an e-commerce platform can describe products in a way that words can’t. Communicate the format, size, textures, and colors available to bring your customers closer to the products you sell. If your business is real estate or short-term rental, virtual tours or drones can also give a great 360° overview of the properties up for booking, providing extra information on the locations.

3. BUILD TRUST

Nothing provides evidence of a brand or company’s authenticity than pictures that accurately depict the offer on sale. So instead of promoting products with random stock images, users will be more likely to trust and stick to companies who have been consistently accurate and trustworthy with the visuals they use as their online window display. If customers receive products that are replicas of what they see on a company’s website, they’ll know they can rely on the brand’s promises and have a better chance to shop for more! 

Interested in boosting your sales with high-performance visual assets?

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