Fast-growing video conferencing manufacturer, Boom Collaboration, is enjoying a year of record sales success – as it plots a multi-million-dollar pathway to become a bigger industry force.
Formed in 2020, Boom has developed a growing global footprint, spanning hardware solutions for all types of meeting rooms. The Texas-based company is headed by founders Fredrik Hörnkvist and Holli Hulett and now operates in over 30 countries where revenues have risen by more than 30% so far this year.
New distribution deals include Colombia, India and Turkey, with a device leaving one of four worldwide logistics hubs on average every 60 seconds of each working day.
Now a new website (boom.co) aims to be the catalyst for further success based on enhanced reseller resources and more informative content. It’s created around a theme of look, sound and hear better – visually highlighting the difference between built-in webcams and Boom’s high performance cameras, for example.
Record Revenue
Boom’s platform agnostic portfolio encompasses videobars, all-in-one solutions, high performance cameras plus a multi-camera mixing desk controller. A new HALO videobar, MAGNA Pro high performance camera and GOJO multi-camera mixer are firing further sales success throughout this year.
“It’s a fast moving industry that never stands still and we keep moving forward too,” explained Hörnkvist as he hailed a record revenue rise of 32% for the first six months of 2024.
“The HALO videobar with expandable audio was launched at the start of this year and has been a huge success! It’s captured the imagination of the whole market.”
Cornerstone
Hulett highlighted: “A lot of what we’ve been focusing on over the last couple of years is introducing ourselves to the market, highlighting how we are not only a viable but an innovative and interesting partner that stands out from the crowd across all meeting spaces.
“We’ve built the business by listening to our customers and identifying what they need and what they were lacking. Being attentive and creating quick solutions. This is one of the cornerstones of who we are what we will continue to be.”
She added. “The new website is another tangible example of how we continue to move forward and build stronger relationships with existing as well as new customers. In general we’ve been very well received and are very excited about what the future holds.”
Hörnkvist concluded: “Relationships are growing and will become even stronger on a global stage. We’re now seen as a serious international player with a strong platform to reach new heights of success. We have invested in more marketing resources and the new website gives us a dynamic digital edge as we enter an exciting new phase of development.
“Controlled sustainable growth across all four corners of the globe is set to continue. An expanding and dynamic team together with new product innovations underpin our aggressive growth ambitions.”
He concluded: “We are determined to remain the friendly face of video conferencing, based on a personal touch and a passion for long lasting partnerships through the distribution channel. Boom is all about creating better meetings, simply. Our new-look website is an inherent part of this process.”
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