Co-founder Fredrik Hörnkvist outlines his vision for the year ahead in a Q&A session about how we’re determined to remain at the forefront of industry developments.
- How was 2024 for your company?
2024 was a standout year for Boom, marked by global expansion and groundbreaking product innovations. One highlight was the launch of our 'meeting room in a box' kits, designed to streamline equipment selection, enhance user experiences and eliminate installation challenges. These kits feature our new ZYGO multi-connectivity hub, which enables seamless, single-cable connections — making meetings faster and easier, especially when integrating users' own devices like laptops.
- Do you expect the trends you saw in the channel in 2024 to continue into 2025?
Absolutely. The Bring Your Own Meeting (BYOM) trend is set to accelerate even further in 2025. Additionally, we anticipate a significant shift in focus toward the audio side of meeting room equipment. While high-quality video has become a standard expectation, audio often receives less attention — but it’s just as critical. Clear communication is the backbone of effective meetings, and without it, even the best visuals fall short. We expect to see growing demand for intelligent, wireless, and portable audio solutions as businesses prioritise fully optimized meeting experiences this year.
- How big an impact are technical innovations such as AI going to have in 2025?
AI in many ways is still at an early stage but its impact is gaining traction and will continue to grow over the coming years. Some video conferencing elements have been around for a while such as echo cancellation in mics and speakers, together with ambient noise reduction. Hardware does already have smart embedded features but new developments such as gesture control for zooming and tracking for example will become part of a natural evolution. Whiteboard detection as well as more facial recognition technology is coming soon.
- What other factors will influence customers and the channel in 2025 – what sort of products/services will be in demand?
For us, 2025 will continue to be about simplifying and enhancing meetings. Our focus is on elevating the user experience to deliver the highest-quality remote meetings that feel as natural as possible. Cutting-edge technologies like AI, combined with innovations such as our one-cable connection ZYGO hub, will help us push the boundaries even further. Simplicity and ease of use remain at the heart of everything we do. Our goal is to integrate powerful hardware with advanced AI capabilities in a way that’s intuitive and user-friendly, making meetings more seamless and productive than ever.
- Are you positive about the coming 12 months for your business and the wider channel?
Most definitely. The BYOM meeting experience will continue to grow at the expense of dedicated in-room systems because people realise they need simple and flexible solutions across so many different room environments. There’s lots more volume and demand for this including in the SMB, education and healthcare sectors, whilst hybrid work will remain popular for many organisations.
