Small and medium sized businesses are at the heart of global growth strategies, a combined force that together create a huge economic impact.
Their success hinges on many factors, from cash flow and recruitment to marketing and attracting new customers. Effective collaboration and communication, such as conferencing is another vital area to inspire growth.
- SMBs have a similar influence around the world
- SMBs contribute 44% of the US GDP
- SMBs employ nearly half of the US workforce
- SMBs account for half of the US's tech spending, which is around $370 billion
Make the right choice
When deploying the latest video conferencing technology, there are two distinct choices. A dedicated in-room system such as Teams or Zoom, or BYOD where users ‘bring their own device’ and use their own laptops, tablets, and smartphones to connect to AV systems. There’s a natural place for both but in many ways BYOD offers lots more flexibility and bang for your buck.
According to the latest data, the global BYOD and enterprise mobility market is currently worth $98.8 billion.
By 2026, that figure is expected to hit $157.3 billion. In the US market alone, the BYOD and enterprise mobility market is worth over $26 billion. In total, 82% of organizations currently use BYOD solutions.
To further fuel BYOD and remote work demand, Boom has developed a series of ‘meeting in a box kits’ following the launch of our innovative multi-connectivity hub, the ZYGO, where one cable connection ensures simple, effective and hassle-free meetings.
Why BYOD?
Wider industry analysis mirrors our own findings that the use of individual devices is taking over. From our conversations, sales and interest from around the world, it's an 80/20 split. BYOD is back with a bang with plug-and-play simplicity, lower costs and a platform agnostic approach some of the main driving forces.
The flexibility and lower cost of BYOD solutions make them attractive especially for SMBs embracing hybrid work. They greatly outnumber bigger organizations by around 1000:1 so there’s more volume and more reseller opportunities compared to fully-fledged room systems.
Boom Time!
Boom is based on a simple ethos, to create better meetings simply! Our continuing global expansion reflects our innovation, high performance hardware and reputation as an industry leader, to stand out from the crowd and be bold, brave and different.
We offer solutions for EVERY room environment. Our team has almost 100 years’ combined industry experience, with many of us originating from the original inventors of audio conferencing in the 1980’s. View our extensive portfolio at boom.co
Holli Hulett, Co-Founder, Boom.
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